Content Brief

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Content Brief

Complete the below fields to give us an overview of what needs to be covered in this campaign. As much detail as possible is preferred as it'll help us ensure that we cover the aspects that are important to you.
What are the key messages that need to be delivered in the campaign — please provide links to products and experiences mentioned where applicable.
What specific topics are to be covered in the campaign? If needed So Media Group can provide guidance on this based on content research. Please provide links to products and experiences mentioned where applicable.
What specific calls to action need to be included in the campaign, both editorial and social
Please confirm the key demographic to engage
Please provide links to assets — hi-res images, videos and sources of information — relevant to the campaign. Ideally, images should be a minimum of 2,000px in width to ensure they display as high-quality on-screen.
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