Content Brief

Editorial Content Brief

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Let's start with a little about you

Your name*

First Last

Email*

We'll send you a copy of this brief so you have it for your records.

Client name*

Now, some information about this campaign

Campaign name*

How would you like the consumer to feel after they've seen it?*

Other

If you've chosen 'Other', please tell us more about how you'd like the consumer to feel here.

Inspiration

Are there other articles, videos, or other content pieces you've seen on the web or social media that you've loved and helped to inspire this campaign? Add as many links as you'd like.

Proposed Launch Date*

Important hashtags

Facebook handle to tag as partner

Instagram handle

Complete the below fields to give us an overview of what needs to be covered in this campaign. As much detail as possible is preferred as it'll help us ensure that we cover the aspects that are important to you.

Action / Objective*

What's the one key action you'd like the reader to take after reading the piece?

Who is the ideal person you want reading this content?*

Knowing this will help us specifically speak to them which will generally result in better overall outcomes. Specific is better and you can include up to three 'personas'.

Key messages to include*

What are the key messages that need to be included throughout the campaign? If you have links to products and experiences mentioned, please include direct links where possible.

Key messages to avoid*

Are there any messages you'd like us to avoid at all costs?

Visual assets*

This is one of the most important and impactful aspects of the campaign as the visual assets (photos or video) can make or break a campaign. Please provide links to any relevant assets you have that we can use — hi-res photos, videos etc. Ideally, images should be a minimum of 2,000px in width to ensure they display as high-quality on-screen.

Is there anything else you'd like us to know?

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Phone

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Editorial Content Brief

Let's start with a little about you

Now, some information about this campaign

Content Brief

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